FloralStrategies is the best sales training available to retail florists, and a big part of that training involves pricing.

FloralStrategies: Sales Training For Florists

FloralStrategies is the best sales training available to retail florists, and a big part of that training involves pricing.

Although not strictly a pricing resource the FloralStrategies system provides florists with a sophisticated approach to determing what customers are willing to spend (and nudging them in the appropriate direction).

Later, when the florist has to decide what goes in to the arrangement they just sold, it's time to get away from the traditional cost-plus model and implement a more modern value-based approach. It's proven that the FloralStrategies approach can increase average order values in the typical flower shop by $20, it's up to the pricing model to assure that larger sale generates a larger profit.

In addition to helping florists sell better FloralStrategies training also improves customer service and retention.