Beyond Cost Plus

Increase sales and profits by pricing your flowers as artfully as you arrange them.


Beyond Cost Plus exists to help retail florists understand and be more profitable through better pricing practices.

Sophisticated pricing strategies surround us. These strategies, developed by the biggest and most successful companies in conjunction with the smartest and most respected researchers, consultants and academics, are incredibly effective at driving sales and increasing profit.

This site is designed to help small businesses in general (and retail florists in particular) understand and take advantage of these same pricing principles to increase sales and profits.

Most popular pricing resources for florists...

Pricing Glossary

Start by going over some of the most important terms and concepts used when discussing retail pricing.

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Examples & Case Studies

Examples and detailed case studies of advanced pricing tactics being used in the real world.

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Floral Pricing Blog

Posts examine relatable, real-world pricing examples and how the principles can be used in your retail flower shop.

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