Sep 14, 2020, 1:07 PM
No one size fits all when it comes to pricing/discounting. Different approaches appeal to different customers. The car wash gets this, florists should too.
Sep 1, 2020, 11:58 AM
If you want your customers to spend more on floral arrangements you have to offer them more expensive floral arrangements.
Aug 18, 2020, 12:04 PM
Looking at how people respond to Kobe beef teaches a lot about how customers react to premium options/prices, and that can help sell more flowers.
Aug 4, 2020, 12:05 PM
Amazon Prime use the High/Low pricing model to take the sting out of delivery charges and reduce cart abandonment. Other retailers are following along.
Jul 21, 2020, 12:08 PM
A value based approach to pricing will help florists increase sales and profits in ways that the cost-plus model never can.
Jul 7, 2020, 12:09 PM
Understanding the power of the Unique Value/Substitute Awareness effects can help you differentiate your flower shop and charge higher prices.
Jun 23, 2020, 12:09 PM
A look at how aspects of a very effective pricing hurdle designed to sell premium ice cream can be used to sell more flowers in the retail flower business.
Jun 9, 2020, 12:22 PM
Single roses mean one thing to florists and something very different to customers. Understanding the customer mindset unlocks low-risk, high-profit sales.
May 5, 2020, 12:51 AM
A chaotic restaurant menu that makes ordering a painful and confusing experience has a lot to teach about preparing a flyer for floral holidays.
Apr 28, 2020, 12:52 AM
We get so hung up on customers that are focussed on price that we make an expensive mistake – we forget about those willing to spend more. Premium gasoline shows why we always need to give customers the option to spend more money.

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