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    <description>concrete5 Blog</description>
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    <link>https://www.beyondcostplus.com/blog</link>
    <item>
      <title>One Size Does Not Fit All: Pricing Gas/Car Washes</title>
      <description><![CDATA[No one size fits all when it comes to pricing/discounting. Different approaches appeal to different customers. The car wash gets this, florists should too.]]></description>
      <pubDate>Mon, 14 Sep 2020 13:07:00 +0000</pubDate>
      <link>https://www.beyondcostplus.com/blog/one-size-does-not-fit-all-pricing-gas-car-washes</link>
      <guid>https://www.beyondcostplus.com/blog/one-size-does-not-fit-all-pricing-gas-car-washes</guid>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Be Careful What You Ask For (When You Ask For Too Little)</title>
      <description><![CDATA[If you want your customers to spend more on floral arrangements you have to offer them more expensive floral arrangements.]]></description>
      <pubDate>Tue, 01 Sep 2020 11:58:00 +0000</pubDate>
      <link>https://www.beyondcostplus.com/blog/be-careful-what-you-ask-when-you-ask-too-little</link>
      <guid>https://www.beyondcostplus.com/blog/be-careful-what-you-ask-when-you-ask-too-little</guid>
      <slash:comments>0</slash:comments>
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    <item>
      <title>What Kobe Beef Teaches About Flower Pricing</title>
      <description><![CDATA[Looking at how people respond to Kobe beef teaches a lot about how customers react to premium options/prices, and that can help sell more flowers.]]></description>
      <pubDate>Tue, 18 Aug 2020 12:04:00 +0000</pubDate>
      <link>https://www.beyondcostplus.com/blog/what-kobe-beef-teaches-about-flower-pricing</link>
      <guid>https://www.beyondcostplus.com/blog/what-kobe-beef-teaches-about-flower-pricing</guid>
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    <item>
      <title>Amazon Prime High-Low Delivery Charge Model For Florists</title>
      <description><![CDATA[Amazon Prime use the High/Low pricing model to take the sting out of delivery charges and reduce cart abandonment. Other retailers are following along.]]></description>
      <pubDate>Tue, 04 Aug 2020 12:05:00 +0000</pubDate>
      <link>https://www.beyondcostplus.com/blog/amazon-prime-high-low-delivery-charge-model-florists</link>
      <guid>https://www.beyondcostplus.com/blog/amazon-prime-high-low-delivery-charge-model-florists</guid>
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    </item>
    <item>
      <title>Cost-Plus vs Value-Based Pricing in the Flower Business</title>
      <description><![CDATA[A value based approach to pricing will help florists increase sales and profits in ways that the cost-plus model never can.]]></description>
      <pubDate>Tue, 21 Jul 2020 12:08:00 +0000</pubDate>
      <link>https://www.beyondcostplus.com/blog/cost-plus-vs-value-based-pricing-flower-business</link>
      <guid>https://www.beyondcostplus.com/blog/cost-plus-vs-value-based-pricing-flower-business</guid>
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    </item>
    <item>
      <title>Unique Value/Substitute Awareness Effects</title>
      <description><![CDATA[Understanding the power of the Unique Value/Substitute Awareness effects can help you differentiate your flower shop and charge higher prices.]]></description>
      <pubDate>Tue, 07 Jul 2020 12:09:00 +0000</pubDate>
      <link>https://www.beyondcostplus.com/blog/unique-valuesubstitute-awareness-effects</link>
      <guid>https://www.beyondcostplus.com/blog/unique-valuesubstitute-awareness-effects</guid>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Anatomy Of An Effective Pricing Hurdle: Premium Ice Cream</title>
      <description><![CDATA[A look at how aspects of a very effective pricing hurdle designed to sell premium ice cream can be used to sell more flowers in the retail flower business.]]></description>
      <pubDate>Tue, 23 Jun 2020 12:09:00 +0000</pubDate>
      <link>https://www.beyondcostplus.com/blog/anatomy-effective-pricing-hurdle-premium-ice-cream</link>
      <guid>https://www.beyondcostplus.com/blog/anatomy-effective-pricing-hurdle-premium-ice-cream</guid>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>The Single Rose Disconnect – They Can Make You Money!</title>
      <description><![CDATA[Single roses mean one thing to florists and something very different to customers. Understanding the customer mindset unlocks low-risk, high-profit sales.]]></description>
      <pubDate>Tue, 09 Jun 2020 12:22:00 +0000</pubDate>
      <link>https://www.beyondcostplus.com/blog/single-rose-disconnect-they-can-make-you-money</link>
      <guid>https://www.beyondcostplus.com/blog/single-rose-disconnect-they-can-make-you-money</guid>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>What A Bad Menu Can Teach A Florist About Selling Flowers</title>
      <description><![CDATA[A chaotic restaurant menu that makes ordering a painful and confusing experience has a lot to teach about preparing a flyer for floral holidays.]]></description>
      <pubDate>Tue, 05 May 2020 00:51:00 +0000</pubDate>
      <link>https://www.beyondcostplus.com/blog/what-bad-menu-can-teach-florist-about-selling-flowers</link>
      <guid>https://www.beyondcostplus.com/blog/what-bad-menu-can-teach-florist-about-selling-flowers</guid>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Gasoline, And Why You Should Always Let Customers Pay More</title>
      <description><![CDATA[We get so hung up on customers that are focussed on price that we make an expensive mistake – we forget about those willing to spend more. Premium gasoline shows why we always need to give customers the option to spend more money.]]></description>
      <pubDate>Tue, 28 Apr 2020 00:52:00 +0000</pubDate>
      <link>https://www.beyondcostplus.com/blog/gasoline-and-why-you-should-always-let-customers-pay-more</link>
      <guid>https://www.beyondcostplus.com/blog/gasoline-and-why-you-should-always-let-customers-pay-more</guid>
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    </item>
    <item>
      <title>Veblen Goods: An Example From The Real World</title>
      <description><![CDATA[Veblen goods (goods that increase in demand as their price goes up) might seem theoretical but they do exist. A look at a Veblen good from the real world.]]></description>
      <pubDate>Tue, 14 Apr 2020 00:59:00 +0000</pubDate>
      <link>https://www.beyondcostplus.com/blog/veblen-goods-example-real-world</link>
      <guid>https://www.beyondcostplus.com/blog/veblen-goods-example-real-world</guid>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Pricing Lessons From MLB Tickets</title>
      <description><![CDATA[Being honest about how fans value different games helps baseball teams sell more tickets at greater profits (and recover money otherwise lost to scalpers).]]></description>
      <pubDate>Tue, 31 Mar 2020 01:04:00 +0000</pubDate>
      <link>https://www.beyondcostplus.com/blog/pricing-lessons-mlb-tickets</link>
      <guid>https://www.beyondcostplus.com/blog/pricing-lessons-mlb-tickets</guid>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Five Things A Butcher Can Teach A Florist About Pricing</title>
      <description><![CDATA[It might seem strange but there are many parallels between this small local butcher and local florists – and there is a lot he can teach them about pricing.]]></description>
      <pubDate>Tue, 17 Mar 2020 01:05:00 +0000</pubDate>
      <link>https://www.beyondcostplus.com/blog/five-things-butcher-can-teach-florist-about-pricing</link>
      <guid>https://www.beyondcostplus.com/blog/five-things-butcher-can-teach-florist-about-pricing</guid>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>If Costs Determine Price Why Do E-Books Cost More?</title>
      <description><![CDATA[The traditional cost-plus approach to pricing dictates that price is a function of cost. So why are e-books (no printing, binding. etc.) more expensive?]]></description>
      <pubDate>Tue, 03 Mar 2020 01:10:00 +0000</pubDate>
      <link>https://www.beyondcostplus.com/blog/if-costs-determine-price-why-do-e-books-cost-more</link>
      <guid>https://www.beyondcostplus.com/blog/if-costs-determine-price-why-do-e-books-cost-more</guid>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Cheap Doesn’t Have To Mean Great Value (Or Lower Margins)</title>
      <description><![CDATA[A price-sensitive customer is likely more focused on price than value, and there is no reason to cut your margins on your least expensive products.]]></description>
      <pubDate>Tue, 18 Feb 2020 01:16:00 +0000</pubDate>
      <link>https://www.beyondcostplus.com/blog/cheap-doesnt-have-mean-great-value-or-lower-margins</link>
      <guid>https://www.beyondcostplus.com/blog/cheap-doesnt-have-mean-great-value-or-lower-margins</guid>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Eggs &amp; The Power Of Attributes To Increase Prices</title>
      <description><![CDATA[Eggs illustrate how attributes can be used to stream buyers and price according to their willingness to pay rather than the actual cost of production.]]></description>
      <pubDate>Tue, 04 Feb 2020 01:17:00 +0000</pubDate>
      <link>https://www.beyondcostplus.com/blog/eggs-power-attributes-increase-prices</link>
      <guid>https://www.beyondcostplus.com/blog/eggs-power-attributes-increase-prices</guid>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Discounting, But Only To The People That Really Value Discounts</title>
      <description><![CDATA[An example of how one vendor increases sales by selectively discounting to customers most focussed on price and least likely to buy without a discount.]]></description>
      <pubDate>Tue, 21 Jan 2020 01:22:00 +0000</pubDate>
      <link>https://www.beyondcostplus.com/blog/discounting-only-people-really-value-discounts</link>
      <guid>https://www.beyondcostplus.com/blog/discounting-only-people-really-value-discounts</guid>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Tesla Doesn't Price Based On Costs. Neither Should You</title>
      <description><![CDATA[By charging different prices for the same battery Tesla illustrates that a cost-plus formula is much less important than a willingness to pay.]]></description>
      <pubDate>Tue, 07 Jan 2020 01:25:00 +0000</pubDate>
      <link>https://www.beyondcostplus.com/blog/tesla-doesnt-price-based-costs-neither-should-you</link>
      <guid>https://www.beyondcostplus.com/blog/tesla-doesnt-price-based-costs-neither-should-you</guid>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>3 Valentine's Day Pricing Tips For Florists</title>
      <description><![CDATA[Three quick pricing tips retail florists can use to increase sales and profits at Valentine's Day.]]></description>
      <pubDate>Mon, 06 Jan 2020 13:03:00 +0000</pubDate>
      <link>https://www.beyondcostplus.com/blog/3-valentines-day-pricing-tips-florists</link>
      <guid>https://www.beyondcostplus.com/blog/3-valentines-day-pricing-tips-florists</guid>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Checked Bag Fees Illustrate Typical Reaction To Unbundling</title>
      <description><![CDATA[The JetBlue decision to start charging for checked bags generated the typical, and typically wrong, reaction to unbundling.]]></description>
      <pubDate>Tue, 17 Dec 2019 01:29:00 +0000</pubDate>
      <link>https://www.beyondcostplus.com/blog/checked-bag-fees-illustrate-typical-reaction-unbundling</link>
      <guid>https://www.beyondcostplus.com/blog/checked-bag-fees-illustrate-typical-reaction-unbundling</guid>
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