Great Lakes Floral Expo Follow-Up

On Saturday and Sunday Beyond Cost Plus sessions were presented at the 2015 Great Lakes Floral Expo in Grand Rapids Michigan.

Great Lakes Floral Expo Follow-Up

The content focussed on giving retail florists the tools to better quote wedding and event work. More specifically the goal was to help florist use value pricing to present quotes that would result in more sales (fewer people leaving because they got cheaper quotes elsewhere) without sacrificing margin and, hopefully, greater profits from allowing the customers that would willingly pay more to do just that.


The pricing class was phenomenal...the presenter was great (and I usually avoid the business classes).

Participant in the 2015 GLFE Sessions


The fun twist is that really interesting new, and very relevant. research was published just a few weeks before the session. It was great to be able to include it in these presentations because it is so relevant to quoting weddings and events.

The sessions were very well attended and there was great participation from those present.

The same session will be presented next weekend at the Northeast Floral Expo in Groton CT.