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In-flight internet access is a great opportunity for airlines to create new revenue from passengers that put a high value on connectivity.
In-room internet access: Inexpensive hotels give it away. More expensive hotels charge for it but give it away free in the lobby. Is this a sound pricing strategy?
Everyone expects a car dealer to make offers and counteroffers as they read your responses. The same thing now happens online when booking a hotel room.
Selling the right product to the right customer at the right time for the right price and with the right pack size.
Bad weather can be used as a hurdle to selectively discount to those that are serious about saving and unlikely to purchase otherwise.
Like haggling with a salesperson to get a better deal? You can now do something pretty similar online as you try and get the best deal and the seller tries to maximize revenue.

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