The terms Price Discrimination and Differential Pricing are sometimes used interchangeably, and there can be some overlap, but there are some important differences as well.
Price discrimination, also referred to as price differentiation or differential pricing, involves selling identical, or very similar, products at different prices.
The term differential pricing is often used as an alternative to price discrimination, but differential pricing may also involve a higher degree of product differentiation.
An example of how one vendor increases sales by selectively discounting to customers most focussed on price and least likely to buy without a discount.
In pricing hurdles are used to separate those who are really serious about saving money from those willing to pay full price. Here's a real world example.
Some florists face a pricing challenge – maintaining affordable prices for year-round residents and more profitable prices for affluent summer residents.
The pricing strategies used by Hollywood often show as much imagination and creativity as the movies themselves, and other vendors can learn from them.
Bad weather can be used as a hurdle to selectively discount to those that are serious about saving and unlikely to purchase otherwise.
A new addition to our resources section illustrates some of the sophisticated pricing concepts involved in Boxing Day sales.
How a retailer offers identical products at very different prices, just feet away from each other inside the same store, to efficiently allow customers to segregate themselves and increase sales.
Make better pricing a resolution for 2017. Here are five five pricing concepts florists can use to generate more sales and greater profits this year.