Though sometimes discouraged discounting, done selectively using hurdles, can increase sales & profits by motivating new and/or price sensitive buyers.
Color can be used as a hurdle to identify buyers focussed on price, discount to them exclusively, while not discounting to those less concerned with price.
Color can be used as a hurdle to identify buyers focussed on price, discount to them exclusively, while not discounting to those less concerned with price.
Everyone expects a car dealer to make offers and counteroffers as they read your responses. The same thing now happens online when booking a hotel room.
A surprising real world example where identical products are offered for every different prices just feet from each other in the same store.
Part of a larger price discrimination strategy hurdles are used to separate those customers that place a lower value on a product and offer them prices tailored to that valuation.
A look at how aspects of a very effective pricing hurdle designed to sell premium ice cream can be used to sell more flowers in the retail flower business.
Attractions are a highly perishable product and operators are keen on revenue management – combining bundles and hurdles in an effort to maximize revenue.
A real world example of how a pizza place uses walk-in only specials as a hurdle to ensure they only discount to customer serious about saving money.
In pricing hurdles are used to separate those who are really serious about saving money from those willing to pay full price. Here's a real world example.
Some florists face a pricing challenge – maintaining affordable prices for year-round residents and more profitable prices for affluent summer residents.
Recently a late flight and missed connection meant an unexpected overnight stay in Philadelphia, and exposure to some well-implemented pricing tactics.
Appealing to a group sensitive to price (teenagers) Tuesdays create a hurdle for anyone willing to pay more. The bigger the discount, the bigger the hurdle.
The pricing strategies used by Hollywood often show as much imagination and creativity as the movies themselves, and other vendors can learn from them.
Bad weather can be used as a hurdle to selectively discount to those that are serious about saving and unlikely to purchase otherwise.
"Cheap Tuesdays" at the movies are a great example of a self-propagating pricing hurdle – one that has the effect of making itself even more effective.
A new addition to our resources section illustrates some of the sophisticated pricing concepts involved in Boxing Day sales.
Make better pricing a resolution for 2017. Here are five five pricing concepts florists can use to generate more sales and greater profits this year.