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Though sometimes discouraged discounting, done selectively using hurdles, can increase sales & profits by motivating new and/or price sensitive buyers.
Color can be used as a hurdle to identify buyers focussed on price, discount to them exclusively, while not discounting to those less concerned with price.
Color can be used as a hurdle to identify buyers focussed on price, discount to them exclusively, while not discounting to those less concerned with price.
A surprising real world example where identical products are offered for every different prices just feet from each other in the same store.
A real world example of how different pricing models attract different buyers to the same product at the same total price.
The terms Price Discrimination and Differential Pricing are sometimes used interchangeably, and there can be some overlap, but there are some important differences as well.
Popular movies are released on digital media in a bewildering number of versions and formats in a great example of differential pricing.
Everyone expects a car dealer to make offers and counteroffers as they read your responses. The same thing now happens online when booking a hotel room.
Not every volume buyer is only interested in the total volume. Smart pricing recognizes what each type of buyer values and adjusts accordingly.
The term differential pricing is often used as an alternative to price discrimination, but differential pricing may also involve a higher degree of product differentiation.
Being honest about how fans value different games helps baseball teams sell more tickets at greater profits (and recover money otherwise lost to scalpers).
Eggs illustrate how attributes can be used to stream buyers and price according to their willingness to pay rather than the actual cost of production.
Different buyers mean different approaches, and price-sensitive customers need to be handled differently when pricing premium versions.
The pricing strategies used by Hollywood often show as much imagination and creativity as the movies themselves, and other vendors can learn from them.
How a retailer offers identical products at very different prices, just feet away from each other inside the same store, to efficiently allow customers to segregate themselves and increase sales.
A recent personal experience illustrating how effectively simply changing the way a price is presented can influence purchasing.
Make better pricing a resolution for 2017. Here are five five pricing concepts florists can use to generate more sales and greater profits this year.

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