The Economist magazine might have provided the most famous example of decoy pricing but there are other examples in publishing.
A recent Indiegogo campaign does a great job of using discounting and decoy pricing to increase the number of units sold.
Part of a larger price discrimination strategy hurdles are used to separate those customers that place a lower value on a product and offer them prices tailored to that valuation.
New content added this week covers decoy pricing and price anchoring. Both concepts are defined in the pricing glossary with additional examples in the case studies section.