Real World Pricing: At the Movies

A movie theater showcases many advanced pricing strategies including pricing that accounts for the diminishing marginal utility of popcorn and entices us to buy more than we could ever enjoy.
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Real World Pricing: At the Movies

  • May 9, 2017
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Movie theatres employ some very sophisticated strategies when pricing their snacks. Sure - they are expensive - but there are some very advanced strategies at work and a new pricing article gets into the details. There are some really interesting concepts for any business that is interested in pricing for greater profits.

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