Cheap Tuesdays – A Great Self-Propagating Hurdle

The tradition of "cheap Tuesday" discounted admission at movie theaters goes back at least 30 years. Part of the hurdle is obvious – most people would rather go to the movies on the weekend, and just being on a weeknight creates a hurdle.

But this pricing hurdle is actually self-propagating. It attracts a specific type of customer, one that further deters customers who are likely willing to pay full price to come on the weekend and enjoy a better experience.