Beyond Cost Plus at the Great Lakes Floral Expo
We're very happy to announce that the 2014 Great Lakes Floral Expo will include a session on Beyond Cost Plus pricing tailored specifically to retail florists.
The session will take place in the River Overlook Room, DeVos Place in Grand Rapids Michigan on Saturday March 8, 2014. We'll be looking at some of the advanced pricing techniques used by the most successful retailers in the world and applying it to retail flower sales. Less theory, more real-world examples that make sense and, most importantly an action plan that florists can use to ensure more sales and greater profits on Mother's Day.