SAF Web Blast: You Don’t Take Margin to the Bank

Jul 01st 1:00 pm - 1:30 pm


High profit margins might give you bragging rights but they don't pay the bills. There is a time to sacrifice margin in order to increase sales, but when?


Some vendors, like gas stations, do not offer volume discounts – the last gallon costs as much as the first. Other industries discount volume purchases by as much as 90%. What is the formula and where do flowers fit in?

The floral industry often places so much emphasis on preserving margin that we overlook the valuable lessons provided by other sellers of similar (perishable, discretionary) goods. Their pricing indicates that there is a time and place to put profit ahead of margin and we can learn from it.


    • How & when lower margins mean greater profits
    • How to avoid cannibalizing higher margin full-price sales


This 30 minute session is part of the SAF (Society of American Florists) WebBlast series of webinars and is available, free of charge, to all SAF members. The session will be presented using GoToWebinar and will include a twenty minute presentation followed by a ten minute Q&A period. Register on the SAF website.


Tags: SAF  Revenue Management