About the same time that florists started leaving the bundled pricing model (by charging delivery and service fees as separate line items) other industries, like fast food, started embracing it (by promoting packages called combos or “value meals”). Now, years later, there is great research that demonstrates the power of bundles to increase perceived value and sales while lowering ordering costs. This session looks at the benefits of a mixed bundle approach where you offer both package and a la carte options.
Why bundles appeal to the consumer
What bundles offer the seller
How to price and sell bundles
This 30 minute session is part of the SAF (Society of American Florists) WebBlast series of webinars and is available, free of charge, to all SAF members. The session will be presented using GoToWebinar and will include a twenty minute presentation followed by a ten minute Q&A period. Register on the SAF website.