One penny makes a huge difference in the way customers perceive and experience your product, brand, and value proposition. Make an informed decision!

The decision to use rounded vs “charm” prices (prices that end with the number 9) is often made casually – based simply on what we think we like as consumers, or what we see elsewhere. It is however a very important decision with serious repercussions for your sales and your brand. Research has long shown that one penny can make a huge difference in the way customers perceive your product, brand, and value proposition. The latest research also shows how that penny affects the way they experience and remember your product! This session will help you make an informed decision.

• How the numbers you choose affect perceived value and trigger behavior
• How the numbers you choose affect perceived quality
• How the numbers you choose affect enjoyment of the product
• Different approaches for different customers

This 30 minute session is part of the SAF (Society of American Florists) WebBlast series of webinars and is available, free of charge, to all SAF members. The session will be presented using GoToWebinar and will include a twenty minute presentation followed by a ten minute Q&A period. Register on the SAF website.

Update

Thank you to SAF and everyone that participated in the webinar. It was a lot of fun to do and there were some great questions that came up at the end – so many that had to extend the Q&A period to get through them all. SAF has made a recording of the webinar available online.