2014 FSFA Annual Convention

Jun 07th - All Day
Jun 08th - All Day
Bonvanture Resort & Spa - 250 Racquet Club Road, Weston, FL 33326


This session will examine some of the advanced pricing strategies used by the most successful retailers, strategies that go far beyond the traditional cost-plus model extensively used in the floral industry, and explore the way they can generate more sales and increased profits for retail florists.

We'll start off looking at fixed-price products and finish with a new approach for quoting weddings and events – an approach that should help florist land more of the events that they quote and ensure maximum profits from each.

The FSFA Annual Convention is being held June 6-9 at the Bonaventure Resort & Spa in Weston Florida. This session will be presented by Mark Anderson, creator of the FloristWare POS system for retail florists.