Beyond Cost Plus: Quoting Events at the 2015 NEFE

Mar 15th 2:00 pm - 3:00 pm
The Great Lakes Floral Expo - DeVos Place / River Overlook B, Grand Rapids, MI


Quoting weddings and events is a tricky business. Price too high and you can lose the customer that puts budget above all. Price too low and you can end up underselling a customer that would have happily paid more or, even worse, undermine your brand and market position as well.

This session will cover the ways advanced pricing strategies can help florists...

  • avoid losing work when dealing with budget-conscious brides
  • avoid leaving money on the table by undercharging brides that are less sensitive to price
  • use wedding/event pricing to position your shop and establish/strengthen credibility

Attendees will return to their shops with a new approach to quoting weddings and events - one that will help them book more - and more profitable events - with less hand-wringing and second-guessing.

The presentation takes place at the 2015 Northeast Floral Expo, hosted by the Connecticut Floral Association.

This session is sponsored by FloristWare - the most powerful, affordable and easy-to-use POS/CRM system for retail florists - and is presented by Mark Anderson.

Additional information can be found on the Lanyrd page devoted to the 2015 NEFE.