Quoting weddings and events is a tricky business. Price too high and you can lose the customer that puts budget above all. Price too low and you can end up underselling a customer that would have happily paid more or, even worse, undermine your brand and market position as well.
This session will cover the ways advanced pricing strategies can help florists...
Attendees will return to their shops with a new approach to quoting weddings and events - one that will help them book more - and more profitable events - with less hand-wringing and second-guessing.
Additional information can be found on the Lanyrd page devoted to the 2015 NEFE.