Are You Selling Yourself Short?

Are You Selling Yourself Short?

Sep 09th 11:00 am - 12:15 pm
SAF Annual Convention - One South County Road Palm Beach, FL 33480

Mark Anderson breaks down pricing models that revolutionized the travel, restaurant and entertainment industries and offers easy tips to appease bargain hunters without cannibalizing full-price sales. Derrick Myers explains when and why it’s OK to deviate from a cost-plus formula and how to track these strategies so your accountant won’t have a heart attack.

You’ll learn:

  • Why tiered-pricing choices and bundles please a broad demographic
  • How to employ selective discounting
  • Ways to increase your perceived value to attract an affluent clientele



  • Derrick Myers, CPA, CFP, PFCI, Crockett Myers
  • Mark Anderson, FloristWare;



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