Introducing and accounting for pricing strategies that will increase sales and profits in the retail flower business.

Pricing strategies to appeal to customers at both ends of the spectrum.

In this workshop approach, Mark Anderson will help develop a plan participants can actually put in place when they get back to their shops. Among the topics covered will be little changes that can make bigger profits, how to upsell, and accounting, pricing, and profitability.

This session at the 2016 SAF Annual Convention, the first of its kind, will introduce florists to pricing practices that will increase sales and profits.

Presented during the Real Local Florists Convention at the Las Vegas World Market this session will focus on helping florists price for greater profits.

Simple pricing tips and tricks that will help florists improve sales and profits this Mother's Day.

One penny makes a huge difference in the way customers perceive and experience your product, brand, and value proposition. Make an informed decision!

There is great research that illustrates how florists can use the power of bundles to increase perceived value and sales while lowering ordering costs.

One penny makes a huge difference in the way customers perceive and experience your product, brand, and value proposition. Make an informed decision!

This special private session will show florists how they can use employ advanced pricing techniques to increase sales and profits this Mother's Day.