Beyond Cost Plus

Blog Search

Decoy Prices & Price Anchoring

New content added this week covers decoy pricing and price anchoring. Both concepts are defined in the pricing glossary with additional examples in the case studies section.
  New content added this week covers decoy pricing and price anchoring. Both concepts are defined in the pricing glossary with additional examples in the case studies section.… http://www.beyondcostplus.com/blog/decoy-prices-price-anchoring/

Decoy Pricing on Indiegogo

A recent Indiegogo campaign does a great job of using discounting and decoy pricing to increase the number of units sold.
Discounting and Decoy Pricing on Indiegogo A recent Indiegogo campaign effectively uses discounting and decoy pricing to increase the number of units sold by convincing you to buy… http://www.beyondcostplus.com/pricing-resources/pricing-examples-case-studies/decoy-pricing-indiegogo/

Decoy Pricing on Daily Newspapers

The Economist magazine might have provided the most famous example of decoy pricing but there are other examples in publishing.
Related Material Decoy Pricing on Daily Newspapers The Economist magazine might have provided the most famous example of decoy pricing but there are other examples in publishing.… http://www.beyondcostplus.com/pricing-resources/pricing-examples-case-studies/decoy-pricing-newspapers/

Decoy Price

Decoy prices are introduced to make another, usually more profitable, price seem more attractive.
Related Material Decoy Pricing Decoy prices are used to cause a shift in preference between other available prices. The goal of the decoy is to make one price (presumably the… http://www.beyondcostplus.com/pricing-resources/pricing-definitions/decoy-price/