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The Single Rose Disconnect – They Can Make You Money!

Single roses mean one thing to florists and something very different to customers. Understanding the customer mindset unlocks low-risk, high-profit sales.
  Single roses mean one thing to florists and something very different to customers. Understanding the customer mindset unlocks low-risk, high-profit sales.   Florists tend… http://www.beyondcostplus.com/blog/single-rose-disconnect-they-can-make-you-money/

Florist Guide To Pricing Flowers For Valentine's Day

Valentine's Day happens just once a year. A look at how modern pricing practices and a yield management approach can help florists generate maximum profits.
Valentine's Day happens just once a year. A look at how modern pricing practices and a yield management approach can help florists generate maximum profits.   Discounting… http://www.beyondcostplus.com/blog/florist-guide-pricing-flowers-valentines-day/

Pricing Concepts Florists Should Master In 2017

Make better pricing a resolution for 2017. Here are five five pricing concepts florists can use to generate more sales and greater profits this year.
  Make better pricing a resolution for 2017. Here are five five pricing concepts florists can use to generate more sales and greater profits in the coming year.   Anchor… http://www.beyondcostplus.com/blog/pricing-concepts-florists-should-master-2017/

What A Bad Menu Can Teach A Florist About Selling Flowers

A chaotic restaurant menu that makes ordering a painful and confusing experience has a lot to teach about preparing a flyer for floral holidays.
  A chaotic restaurant menu that makes ordering a painful and confusing experience has a lot to teach about preparing a flyer for floral holidays.   This post looks at the… http://www.beyondcostplus.com/blog/what-bad-menu-can-teach-florist-about-selling-flowers/

Gasoline, And Why You Should Always Let Customers Pay More

We get so hung up on customers focussed on price that we make an expensive mistake. Premium gasoline shows why we always need to let customers pay more.
Related Material   We get so hung up on customers that are focussed on price that we make an expensive mistake – we forget about those willing to spend more. Premium gasoline… http://www.beyondcostplus.com/blog/gasoline-and-why-should-always-let-customers-pay-more/

Guide To Yield/Revenue Management Pricing For Retail Florists

A comprehensive guide to how the most effectives yield/revenue management pricing techniques can be applied in the retail flower business is now available.
  A comprehensive guide to how the most effectives yield/revenue management pricing techniques can be applied in the retail flower business is now available.  … http://www.beyondcostplus.com/blog/guide-yieldrevenue-management-pricing-retail-florists/

Five Things A Butcher Can Teach A Florist About Pricing

It might seem strange but there are many parallels between this small local butcher and local florists – and there is a lot he can teach them about pricing.
  It might seem strange but there are many parallels between this small local butcher and local florists – and there is a lot he can teach them about pricing.   This is a… http://www.beyondcostplus.com/blog/five-things-butcher-teach-florist-about-pricing/

Cheap Doesn’t Have To Mean Great Value (Or Lower Margins)

A price-sentistive customer is likely more focused on price than value, and there is no reason to cut your margins on your least expensive products.
  A price-sentistive customer is likely more focused on price than value, and there is no reason to cut your margins on your least expensive products.   Low-priced products… http://www.beyondcostplus.com/blog/cheap-doesnt-have-mean-great-value-or-lower-margins/

Mother’s Day Pricing for Profits – An SAF WebBlast

The Society of American Florists (SAF) is helping their member florists by presenting a webinar on using pricing to increase Mother's Day sales and profits.
  The Society of American Florists (SAF) is helping their member florists by presenting a webinar on using pricing to increase Mother's Day sales and profits.   In the… http://www.beyondcostplus.com/blog/mothers-day-pricing-profits-saf-webblast/

Costco/Amazon Prime Model Taken To The Extreme

This real life example shows how far you can take a pricing model similar to that used by Costco and Amazon Prime. Can florists do the same?
  This real life example shows how far you can take a pricing model similar to that used by Costco and Amazon Prime. Can florists do the same?   Coscto and Amazon Prime… http://www.beyondcostplus.com/blog/costcoamazon-prime-model-taken-extreme/

Weight-Out In The Flower Business

Weight-out (reducing standard package sizes) is a common approach to hiding price increases, but it presents real problems for retail florists.
  Weight-out (reducing standard package sizes) is a common approach to hiding price increases, but it presents real problems for retail florists.   Weight-out belongs in… http://www.beyondcostplus.com/blog/de-weighting-flower-business/

When "Free" Really Just Means Different (And More Expensive)

Free floral websites are anything but. In fact they are usually the most expensive website option for florists that want to sell flowers online.
  Free floral websites are anything but. In fact they are usually the most expensive website option for florists that want to sell flowers online.   This site usually looks… http://www.beyondcostplus.com/blog/when-free-really-just-means-different-and-more-expensive/

Profitable Pricing For Two Very Distinct Customer Personas

Some florists face a pricing challenge – maintaining affordable prices for year-round residents and more profitable prices for affluent summer residents.
  Some florists face a pricing challenge – maintaining affordable prices for year-round residents and more profitable prices for affluent summer residents.   Recently I was… http://www.beyondcostplus.com/blog/profitable-pricing-two-very-distinct-customer-personas/

Benefit From Pricing Research From The Restaurant Business

The restaurant business is big, and has the money to do some outstanding research – much of which can be applied to retail floral.
  The restaurant business is big, and has the money to do some outstanding research – much of which can be applied to retail floral.   Foodservice is much bigger than… http://www.beyondcostplus.com/blog/benefit-pricing-research-restaurant-business/

Bundling & Unbundling In The Flower Business

After decades of unbundling delivery fees and service charges should retail florists consider offering bundled prices as an option?
After decades of unbundling delivery fees and service charges should retail florists consider offering bundled prices as an option?   If a florist offers free delivery they… http://www.beyondcostplus.com/blog/bundling-unbundling-flower-business/

Baggage Fees, Entitlements and the Perils of Unbundling

Earlier today I was speaking with a florist that was looking at changing the way they charged for some ancillary things (delivery, etc.) and it brought to mind the dangers of unbundling things perceived as entitlements.
Earlier today I was speaking with a florist who was looking at making some major changes to the way they priced delivery, introducing an additional fee for timed/premium… http://www.beyondcostplus.com/blog/baggage-fees-entitlements-unbundling/