Valentine's Day happens just once a year. A look at how modern pricing practices and a yield management approach can help florists generate maximum profits.
Valentine's Day happens just once a year. A look at how modern pricing practices and a yield management approach can help florists generate maximum profits.
Discounting… http://www.beyondcostplus.com/blog/florist-guide-pricing-flowers-valentines-day/
The Society of American Florists (SAF) is helping their member florists by presenting a webinar on using pricing to increase Mother's Day sales and profits.
The Society of American Florists (SAF) is helping their member florists by presenting a webinar on using pricing to increase Mother's Day sales and profits.
In the… http://www.beyondcostplus.com/blog/mothers-day-pricing-profits-saf-webblast/
This real life example shows how far you can take a pricing model similar to that used by Costco and Amazon Prime. Can florists do the same?
This real life example shows how far you can take a pricing model similar to that used by Costco and Amazon Prime. Can florists do the same?
Coscto and Amazon Prime… http://www.beyondcostplus.com/blog/costcoamazon-prime-model-taken-extreme/
Weight-out (reducing standard package sizes) is a common approach to hiding price increases, but it presents real problems for retail florists.
Weight-out (reducing standard package sizes) is a common approach to hiding price increases, but it presents real problems for retail florists.
Weight-out belongs in… http://www.beyondcostplus.com/blog/de-weighting-flower-business/
After decades of unbundling delivery fees and service charges should retail florists consider offering bundled prices as an option?
After decades of unbundling delivery fees and service charges should retail florists consider offering bundled prices as an option?
If a florist offers free delivery they… http://www.beyondcostplus.com/blog/bundling-unbundling-flower-business/
Earlier today I was speaking with a florist that was looking at changing the way they charged for some ancillary things (delivery, etc.) and it brought to mind the dangers of unbundling things perceived as entitlements.
Earlier today I was speaking with a florist who was looking at making some major changes to the way they priced delivery, introducing an additional fee for timed/premium… http://www.beyondcostplus.com/blog/baggage-fees-entitlements-unbundling/