Blog

New content explaining the concept of hurdles and their place in a comprehensive differential pricing/price discrimination strategy has been added.

After decades of unbundling delivery fees and service charges should retail florists consider offering bundled prices as an option?

The very effective pricing on Delta/Gogo in-flight internet access made me spend almost three times what I intended and feel great about it.

The first two Beyond Cost Plus events of 2015 have been announced - taking place at the annual conventions of the MFA (Michigan Florists Association) and WUMFA (Wisconsin and Upper Michigan Florists Association).

Discounting lens coatings leads to lower margins but greater sales and higher profits.

A recent Indiegogo campaign uses discounting and decoy pricing so effectively they doubled or tripled what I was prepared to buy.

A new addition to our resources section illustrates some of the sophisticated pricing concepts involved in Boxing Day sales.

Like haggling with a salesperson to get a better deal? You can now do something pretty similar online as you try and get the best deal and the seller tries to maximize revenue.

How a retailer offers identical products at very different prices, just feet away from each other inside the same store, to efficiently allow customers to segregate themselves and increase sales.

A recent personal experience illustrating how effectively simply changing the way a price is presented can influence purchasing.