Feb 27, 2018, 4:47 PM
New content this week focusses on some background economic concepts (the law of demand & price elasticity), plus an example of bundling on roasted chicken.
Feb 13, 2018, 6:11 PM
Take-out chicken deals show that bundling is very effective at increasing revenue. Unbundling can make sense but bundling should not be forgotten.
Jan 30, 2018, 6:05 PM
It's easy to assume lower prices mean more sales but higher prices can be even more effective – increasing sales by enhancing credibility.
Jan 16, 2018, 8:53 PM
New content added this week covers decoy pricing and price anchoring. Both concepts are defined in the pricing glossary with additional examples in the case studies section.
Jan 9, 2018, 2:14 AM
Restaurants use differential pricing balance supply (restaurant capacity) with demand over more than just one night.
Jan 2, 2018, 8:54 PM
Homer's visit to the fictional home of Duff's illustrates an important reality of product differentiation.
Dec 19, 2017, 6:49 PM
Last week definitions of Price Discrimination and Differential Pricing were added. This week adds some real world examples that help illustrate the subtle differences between the two.
Dec 5, 2017, 5:33 PM
New content in the pricing glossary section looks at the concepts of price discrimination, differential pricing and the differences between the two.
Nov 21, 2017, 7:15 PM
"Cheap Tuesdays" at the movies are a great example of a self-propagating pricing hurdle – one that has the effect of making itself even more effective.
Nov 13, 2017, 2:06 PM
Sessions on better (more sales, bigger profits) in the retail flower business is scheduled for the 2018 Great Lakes Floral & Event Expo.

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