Blog

Appealing to a group sensitive to price (teenagers) Tuesdays create a hurdle for anyone willing to pay more. The bigger the discount, the bigger the hurdle.

The restaurant business is big, and has the money to do some outstanding research – much of which can be applied to retail floral.

The pricing strategies used by Hollywood often show as much imagination and creativity as the movies themselves, and other vendors can learn from them.

There are two schools of thought on the use of rounded vs non-rounded (charm) pricing, and new research offers insight into which is best.

Ordering printing online shows how simply changing the way an offer is presented can have a powerful effect on the way it is perceived.

Bad weather can be used as a hurdle to selectively discount to those that are serious about saving and unlikely to purchase otherwise.

Newly added content looks at product bundling. Mixed bundles, pure bundles and the differences between them, real world examples of each and the appeal of bundles to the consumer.

The travel business is tough, and they survive by innovating. Other industries can benefit from their research and experience.

New content here looks at Veblen goods and why they contradict the law of demand, while Beyond Cost Plus content on Business.com looks at hurdles.

New content this week looks at real-world examples of elastic, inelastic and reverse elastic demand.