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Most business owners can explain explain their unique selling proposition (what sets them apart) but inconsistent pricing can undermine their credibility.

In the not too distant past two different industries started moving in opposite directions when it came to pricing. Was one path better than the other?

Is there a price at which charm prices stop being relevant or effective and should be replaced with round pricing? It's not the amount, it's the customer.

An air carrier starts charging for the first bag and provides a great real-world example of unbundling in the process.

Consumers love bundles and bundled pricing – so much so that they will buy bundles with items and sizes they don't want even when they cost more. Why?

A high anchor price (the standard registration fee) establishes the value of an event and makes the discounted early registration price almost irresistible.

Some florists face a pricing challenge – maintaining affordable prices for year-round residents and more profitable prices for affluent summer residents.

Recently a late flight and missed connection meant an unexpected overnight stay in Philadelphia, and exposure to some well-implemented pricing tactics.

Recent examples of smart vendors understanding (and accepting) the nature of their products and discounting to offset their diminishing marginal utility.

Anchoring is often used by sellers to make their a price price more attractive. It can also work in reverse, making their preferred price less attractive.