Mar 5, 2019, 1:23 AM
Different buyers mean different approaches, and price-sensitive customers need to be handled differently when pricing premium versions.
Feb 19, 2019, 1:24 AM
Smart pricing lets customers that place a high value on a product spend more - if a customer wants to spend more good pricing lets them do just that.
Feb 5, 2019, 1:25 AM
Value billing is powerful but can require a delicate touch and careful presentation, as evidenced by a recent real-world experience.
Jan 22, 2019, 1:26 AM
A real world example of how a pizza place uses walk-in only specials as a hurdle to ensure they only discount to customer serious about saving money.
Jan 8, 2019, 1:29 AM
People that aren't in the business of selling have endless reasons you should never discount – here are three compelling reasons that you should.
Jan 8, 2019, 12:37 AM
Valentine's Day happens just once a year. A look at how modern pricing practices and a yield management approach can help florists generate maximum profits.
Dec 18, 2018, 1:30 AM
Cost-plus is probably the most common approach to pricing but it overlooks one critical fact: customers couldn't care less about your costs.
Dec 4, 2018, 1:31 AM
The key to better pricing is better aligning the price charged for a product to the value the customer places on that product. We're already halfway there.
Nov 20, 2018, 1:32 AM
Pure bundling is less common than the more popular mixed bundling, but there are still some high profile real world examples.
Nov 6, 2018, 1:36 AM
In pricing hurdles are used to separate those who are really serious about saving money from those willing to pay full price. Here's a real world example.