Jul 23, 2019, 2:21 AM
A "stealth" tactic for raising prices without anybody noticing stops being stealthy when the effective increase is wildly aggressive.
Jul 9, 2019, 2:22 AM
Free floral websites are anything but. In fact they are usually the most expensive website option for florists that want to sell flowers online.
Jun 25, 2019, 1:06 AM
Still clinging to a cost-plus pricing formula? Here is more proof that the biggest and most successful companies have moved beyond cost plus.
Jun 11, 2019, 1:11 AM
Anchoring is so powerful that retailers continue to risk bad press and class action lawsuits by using phoney anchor prices to motivate buyers.
May 28, 2019, 1:12 AM
Why would a car that has been stripped of features like air conditioning, sound system and floor mats sell for more money even though it costs less to make?
May 14, 2019, 1:16 AM
Attractions are a highly perishable product and operators are keen on revenue management – combining bundles and hurdles in an effort to maximize revenue.
Apr 30, 2019, 1:19 AM
The historic ships in Baltimore, open to tourists, recognize that they offer diminishing marginal utility and price accordingly.
Apr 16, 2019, 1:20 AM
Research shows that smaller looking/sounding prices are perceived as actually being smaller and more attractive, and this can be applied to selling flowers.
Apr 2, 2019, 1:21 AM
There is an additional pricing benefit to a loss leader strategy when it comes to implying value, and it can be flipped around to suggest quality.
Mar 19, 2019, 1:22 AM
Understanding the general concept of (and seeing the huge difference between) stated vs. revealed preferences helps make sense of common pricing tactics.

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