Dec 3, 2019, 1:31 AM
This real life example shows how far you can take a pricing model similar to that used by Costco and Amazon Prime. Can florists do the same?
Nov 19, 2019, 1:34 AM
Weight-out (reducing standard package sizes) is a common approach to hiding price increases, but it presents real problems for retail florists.
Nov 12, 2019, 1:40 AM
More examples of products with diminishing marginal utility, and the ways smart vendors price to increase consumption in spite of that.
Nov 5, 2019, 1:38 AM
Another example that illustrates how the intersection of perishability and diminishing marginal utility determines discounting.
Oct 22, 2019, 2:09 AM
The menu from this BBQ restaurant shows they understand the diminishing marginal utility of their product and price to get customers to buy more anyway.
Oct 8, 2019, 2:12 AM
Draft beer is highly perishable and offers diminishing marginal utility – a combination that makes discounting larger servings a profitable approach.
Sep 17, 2019, 2:15 AM
Information on slack fill, and examples of extreme anchor pricing, "stealth" (hidden) price increases and charging more for less.
Sep 3, 2019, 2:16 AM
Slack fill, empty space in cans/jars/boxes/bottles, can be misleading and is generally discouraged by the FDA - here are examples of allowable exceptions.
Aug 20, 2019, 2:17 AM
The idea of charging more for less and calling it a bargain might seem crazy, but if it makes sense if the smaller size is presented as a greater value.
Aug 6, 2019, 2:19 AM
A $55,000 pair of headphones illustrate anchor pricing in the extreme, making even $2,500 headphones feel like a relative bargain.