Apr 14, 2020, 12:59 AM
Veblen goods (goods that increase in demand as their price goes up) might seem theoretical but they do exist. A look at a Veblen good from the real world.
Mar 31, 2020, 1:04 AM
Being honest about how fans value different games helps baseball teams sell more tickets at greater profits (and recover money otherwise lost to scalpers).
Mar 17, 2020, 1:05 AM
It might seem strange but there are many parallels between this small local butcher and local florists – and there is a lot he can teach them about pricing.
Mar 3, 2020, 1:10 AM
The traditional cost-plus approach to pricing dictates that price is a function of cost. So why are e-books (no printing, binding. etc.) more expensive?
Feb 18, 2020, 1:16 AM
A price-sensitive customer is likely more focused on price than value, and there is no reason to cut your margins on your least expensive products.
Feb 4, 2020, 1:17 AM
Eggs illustrate how attributes can be used to stream buyers and price according to their willingness to pay rather than the actual cost of production.
Jan 21, 2020, 1:22 AM
An example of how one vendor increases sales by selectively discounting to customers most focussed on price and least likely to buy without a discount.
Jan 7, 2020, 1:25 AM
By charging different prices for the same battery Tesla illustrates that a cost-plus formula is much less important than a willingness to pay.
Jan 6, 2020, 1:03 PM
Three quick pricing tips retail florists can use to increase sales and profits at Valentine's Day.
Dec 17, 2019, 1:29 AM
The JetBlue decision to start charging for checked bags generated the typical, and typically wrong, reaction to unbundling.