It is easy to dismiss the prices some hotels charge for in-room internet access as simply being too high but there are actually a number of advanced pricing strategies being employed including hurdles, mixed bundles and segmentation. But are hotels asking for too much money and potentially costing themselves revenue and goodwill in the process? A new post in our case studies section looks at this question.

Category: Examples

Activity Summary (13)

Research (6)

Retail Floral Pricing (8)

Charm Pricing (1)

Weekly Summary (6)

Beyond Cost Plus Events (12)

Examples (73)

Research (6)

Retail Floral Pricing (8)

Charm Pricing (1)

Weekly Summary (6)

Beyond Cost Plus Events (12)

Examples (73)

Product DifferentiationCannibalizationPrice SensitivityHurdlesSlack FillDiscountingCharm PricingRevenue ManagementExpressing PricesDiminishing Marginal UtilitySale PricingAnchor PricingVeblen GoodsPrice DiscriminationStealth IncreasesEventsAttributesDifferential PricingDemandHigh-Low PricingUnbundlingNon-Rounded Number PricingBundlingPricing For FloristsPricing ResourcesPure BundlingVersioningdecoy pricingRounded Number Pricing

Product Differentiation (1)

Hurdles (8)

Veblen Goods (1)

Price Sensitivity (1)

Pricing For Florists (16)

Rounded Number Pricing (2)

Cannibalization (1)

Attributes (2)

Slack Fill (2)

Pure Bundling (1)

Events (4)

Charm Pricing (2)

Diminishing Marginal Utility (11)

Demand (1)

High-Low Pricing (1)

decoy pricing (1)

Non-Rounded Number Pricing (1)

Discounting (7)

Sale Pricing (1)

Anchor Pricing (7)

Unbundling (2)

Revenue Management (7)

Differential Pricing (14)

Stealth Increases (2)

Expressing Prices (1)

Versioning (3)

Bundling (7)

Price Discrimination (3)

Pricing Resources (1)

Hurdles (8)

Veblen Goods (1)

Price Sensitivity (1)

Pricing For Florists (16)

Rounded Number Pricing (2)

Cannibalization (1)

Attributes (2)

Slack Fill (2)

Pure Bundling (1)

Events (4)

Charm Pricing (2)

Diminishing Marginal Utility (11)

Demand (1)

High-Low Pricing (1)

decoy pricing (1)

Non-Rounded Number Pricing (1)

Discounting (7)

Sale Pricing (1)

Anchor Pricing (7)

Unbundling (2)

Revenue Management (7)

Differential Pricing (14)

Stealth Increases (2)

Expressing Prices (1)

Versioning (3)

Bundling (7)

Price Discrimination (3)

Pricing Resources (1)