Real World Pricing: At the Movies

A movie theater showcases many advanced pricing strategies including pricing that accounts for the diminishing marginal utility of popcorn and entices us to buy more than we could ever enjoy.

Real World Pricing: At the Movies

Movie theatres employ some very sophisticated strategies when pricing their snacks. Sure - they are expensive - but there are some very advanced strategies at work and a new pricing article gets into the details. There are some really interesting concepts for any business that is interested in pricing for greater profits.

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