Pricing in the Retail Flower Business at the 2018 GLFEE
After taking a couple of years off Beyond Cost Plus content is back on the schedule for the 2018 Great Lakes Floral Expo (now known, with the addition of the International Live Events Association, as the Great Lakes Floral and Event Expo or GLFEE).
The 2018 GLFEE takes place March 2-4 in Grand Rapids Michigan. Pricing content will be part of a full-day business session for florists on Friday, and also a separate pricing-only session on Sunday morning.
The pricing-only session will involve a workshop format. We're going to look at the five most profitable tools in the revenue management utility kit and come up with a step-by-step plan that florists can use as soon as they get back to their shops. The goal, as always, is to help retail florists achieve more sales and larger profits through better pricing.