Several recent posts look at how vendors price to increase consumption of products that offer diminishing marginal utility. And example is ice cream – a little is great, but too much will make you feel sick. The "utility" ice cream provides (eating pleasure) decreases with each unit consumed.
So how does the vendor increase consumption in spite of that? One approach is to discount larger serving sizes. One example looks at draft beer, another looks at barbecued meat.
Sessions on better (more sales, bigger profits) in the retail flower business is scheduled for the 2018 Great Lakes Floral & Event Expo.
No one size fits all when it comes to pricing/discounting. Different approaches appeal to different customers. The car wash gets this, florists should too.
If you want your customers to spend more on floral arrangements you have to offer them more expensive floral arrangements.
Three quick pricing tips retail florists can use to increase sales and profits at Valentine's Day.
Introducing and accounting for pricing strategies that will increase sales and profits in the retail flower business.