Beyond Cost Plus Blog

May
12
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Recently a late flight and missed connection meant an unexpected overnight stay in Philadelphia, and exposure to some well-implemented pricing tactics.
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May
05
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Some florists face a pricing challenge – maintaining affordable prices for year-round residents and more profitable prices for affluent summer residents.
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Apr
30
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New content in April focussed on anchoring, bundles, the travel industry, and the challenge faced when a vendor has to service very different customers.
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Apr
28
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Recent examples of smart vendors understanding (and accepting) the nature of their products and discounting to offset their diminishing marginal utility.
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Apr
21
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Anchoring is often used by sellers to make their a price price more attractive. It can also work in reverse, making their preferred price less attractive.
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Apr
14
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Beyond Cost Plus sessions on two different aspects of pricing in retail floral were presented at the 2015 Maine State Florists Spring Conference.
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Apr
07
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Appealing to a group sensitive to price (teenagers) Tuesdays create a hurdle for anyone willing to pay more. The bigger the discount, the bigger the hurdle.
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Apr
01
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The restaurant business is big, and has the money to do some outstanding research – much of which can be applied to retail floral.
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Mar
31
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March was a busy month with several pricing sessions at conferences, conventions and trade shows and new pricing material here on the website.
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Mar
28
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The pricing strategies used by Hollywood often show as much imagination and creativity as the movies themselves, and other vendors can learn from them.
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Sponsored by FloristWare

Beyond Cost Plus is sponsored by FloristWare, the most powerful, affordable and floral POS software system for retail flower shops. This support is part of their ongoing commitment to the floral industry.

FloristWare – flower shop software/POS system.

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