Beyond Cost Plus Blog

Oct
17
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"Cheap Tuesdays" at the movies are a great example of a self-propagating pricing hurdle – one that has the effect of making itself even more effective.
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Oct
13
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New content explaining the concept of hurdles and their place in a comprehensive differential pricing/price discrimination strategy has been added.
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Sep
29
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After decades of unbundling delivery fees and service charges should retail florists consider offering bundled prices as an option?
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Sep
03
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The very effective pricing on Delta/Gogo in-flight internet access made me spend almost three times what I intended and feel great about it.
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Aug
28
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The first two Beyond Cost Plus events of 2015 have been announced - taking place at the annual conventions of the MFA (Michigan Florists Association) and WUMFA (Wisconsin and Upper Michigan Florists Association).
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Jul
24
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Discounting lens coatings leads to lower margins but greater sales and higher profits.
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Jun
20
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A recent Indiegogo campaign uses discounting and decoy pricing so effectively they doubled or tripled what I was prepared to buy.
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Jun
08
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Thanks to the hardworking volunteers of the FSFA and the florists that participated in the Beyond Cost Plus session for their enthusiasm and support.
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May
15
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A new addition to our resources section illustrates some of the sophisticated pricing concepts involved in Boxing Day sales.
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Apr
11
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The complete FSFA schedule has been released. The Beyond Cost Plus session on new pricing strategies for florists takes place the morning of Sunday June 8 at 10:00 AM.
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Sponsored by FloristWare

Beyond Cost Plus is sponsored by FloristWare, the most powerful, affordable and floral POS software system for retail flower shops. This support is part of their ongoing commitment to the floral industry.

FloristWare – flower shop software/POS system.

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